: an instance of clicking on a link on a web page
click-through rate
also
: the volume of click-throughs on a link
clicked through; clicking through; clicks through
: to click on (a link, such as a link for a promotion or advertisement) on a web page that opens a new page or site
They have been pressing all Web sites, including those dedicated to journalism, to accept payment completely or partially based on the number of people clicking through an advertisement or even on the number of people who buy a product.—
Joseph Menn
Joseph MennExamples of click-through in a Sentence
Recent Examples on the Web
Jason Phillips, jsonline.com, 19 Mar. 2026
His internal data showed that when AI Overviews began showing for queries on cocktails from Inspired Taste, click-through rates to his site were down 30%.
—Davey Alba, Fortune, 26 Nov. 2025
Irene Wright, USA Today, 2 Apr. 2026
Even if only a small number of people click through the prompts, that can still give them access to enough computers to make the campaign worthwhile.
—Kurt Knutsson, FOXNews.com, 31 Mar. 2026
See All Example Sentences for click-through
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Noun
Adjusting these elements to reflect better search intent can improve click-through rates when users see the page in search results.
—Jason Phillips, jsonline.com, 19 Mar. 2026
His internal data showed that when AI Overviews began showing for queries on cocktails from Inspired Taste, click-through rates to his site were down 30%.
—Davey Alba, Fortune, 26 Nov. 2025
Verb
Atlanta residents scrolling social media or clicking through YouTube videos may catch a new ad running in opposition to ICE recruitment.
—Irene Wright, USA Today, 2 Apr. 2026
Even if only a small number of people click through the prompts, that can still give them access to enough computers to make the campaign worthwhile.
—Kurt Knutsson, FOXNews.com, 31 Mar. 2026
See All Example Sentences for click-through
Cite this Entry
“Click-through.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/click-through. Accessed 5 Apr. 2026.
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